what is a/b testing?

Running instagram / meta ads is a great way to reach new listeners. Since it can be costly , it is always best to try and find ways to have your ads get the cheapest cost per click. One way to do this is by testing different sections of your song to see which get the best results. Just because you think the chorus is the best part, does not always mean that the listeners will agree. There might be a line on the verse that people connect with more!

If you have $30 a day for your budget, we would reccommend trying 3 different sections of the song. Spend $10 a day on each section, and make sure the targeting is the same for each ad. This way the only difference between the ads is the specific section of the song. After a week, you’ll be able to tell which is performing best and you can shift your whole budget to that ad.

or - now that you know the “stickiest” part of the song, you can try different visuals with the same part of the song and a/b test those!

We’re now running ads for artists and you can apply for that here!! - https://www.soho-sounds.com/organic-spotify-growth (scroll down to the bottom)